Telecommunications ad spend on newspapers in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on newspaper advertising of the telecommunications category in New Zealand increased by 0.3 million U.S. dollars (21.45 percent) in 2021. Nevertheless, the last two years recorded lower advertising spending than the preceding period.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the telecommunications category on newspapers, the ad expenditure of the telecommunications category on internet was higher and on outdoor it was considerably higher.

Telecommunications advertising spending on newspapers in New Zealand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Statistics on " Telecommunications services "

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Statistics on Telecommunications services

Overview

5

Segment: Wireless/Mobile

7

Segment: Fixed Telecommunications

5

Companies

6

Markets shares and brand value

5

Outlook

5

Further related statistics

21

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