Institutions ad spend on digital static display in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on digital static display advertising of the institutions category in New Zealand decreased by 8.7 million U.S. dollars (60.69 percent) in 2021 in comparison to the previous year. This marks the lowest advertising spending during the observed period.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the institutions category on internet, the ad expenditure of the institutions category on magazines was considerably lower, while spending on outdoor was considerably higher.

Institutions advertising spending on digital static display in New Zealand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Market overview

5

Digital

6

Television

5

Radio

3

Newspapers and magazines

4

Media reach

5

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