Automotive ad spend on magazines in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on magazine advertising of the automotive category in New Zealand increased by one million U.S. dollars (22.45 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in New Zealand.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the automotive category on magazines, the ad expenditure of the automotive category on internet was lower, while spending on outdoor was higher.

Automotive advertising spending on magazines in New Zealand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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