Household appliances ad spend on newspapers in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on newspaper advertising of the household appliances category in New Zealand increased by 1.1 million U.S. dollars (73.35 percent) in 2021 in comparison to the previous year. With 2.59 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the household appliances category on newspapers, the ad expenditure of the household appliances category on internet was lower, while spending on outdoor was higher.

Household appliances advertising spending on newspapers in New Zealand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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