Retail ad spend on cinema in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
In 2021, the expenditure on cinema advertising of the retail category in New Zealand increased by 190.7 thousand U.S. dollars (66.78 percent) compared to 2020. Nevertheless, the last two years recorded lower advertising spending than the preceding period.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the retail category on cinema, the ad expenditure of the retail category on magazines as well as on outdoor was considerably higher.

Retail advertising spending on cinema in New Zealand from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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