Cosmetics & personal care ad spend on digital static dispin the Netherlands 2019-2021

Published by Valentina Dencheva, Feb 27, 2023
In 2021, the expenditure on digital static display advertising of the cosmetics and personal care category in the Netherlands increased by 62.2 million U.S. dollars (50.58 percent) compared to 2020. Therefore, the advertising spending in the Netherlands reached a peak in 2021 with 185.22 million U.S. dollars.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on internet, the ad expenditure of the cosmetics & personal care category on magazines as well as on outdoor was considerably lower.

Cosmetics & personal care advertising spending on digital static display in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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