Media & publishing ad spend on cinema in South Africa 2019-2021

Published by
J. G. Navarro,
Feb 27, 2023
The media and publishing segment's expenditure on cinema advertising in South Africa went from nearly 656 thousand U.S. dollars in 2019 to less than 115 thousand dollars in 2021 – a decline of almost 83 percent within two years.

Media and publishing advertising spending on cinema in South Africa from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Overview

4

TV

8

Internet & video streaming

8

Radio & podcasting

6

News

7

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