Healthcare ad spend on magazines in Taiwan 2019-2021

Published by
Lai Lin Thomala,
Feb 27, 2023
In 2021, the expenditure on magazine advertising in the healthcare category in Taiwan decreased by 0.7 million U.S. dollars (9.45 percent) compared to 2020.
For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the healthcare category on magazines, the ad expenditure in the healthcare category on radio was higher and on outdoor it was considerably higher.

Healthcare advertising spending on magazines in Taiwan from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Taiwan

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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