In 2021, the automobile industry spent approximately 8.7 billion U.S. dollars on TV advertising in the United States, down 26 percent from nearly 11.8 billion dollars in 2019, before the COVID-19 outbreak.
Automotive advertising spending on television in the United States from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/
Nielsen. "Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/
Nielsen. (2022). Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/
Nielsen. "Automotive Advertising Spending on Television in The United States from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/
Nielsen, Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/ (last visited December 14, 2024)
Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1356141/automotive-ad-spend-tv-united-states/