Instagram: content reach for accounts with 50k to 45m followers 2022, by type
According to a study conducted in 2022, Instagram reels were the most effective type of publication on the platform for accounts with between 50 thousand and 45 million followers. Overall, reels had a reach of 63.7 percent, whilst posts had a reach of 18.7 percent. Stories reached just 2.8 percent of followers on accounts with large followings.