Instagram: engagement on Reels and posts 2023, by type of interaction

Published by
Stacy Jo Dixon,
Dec 14, 2023
According to a 2023 study, Instagram publications were far more likely to be liked, than commented on, or saved. The average post received 198 likes, 10 comments, and 11 saves. The average Reels was liked 243 times, commented on eight times, and saved 28 times.

Average engagement on Instagram Reels and posts in 2023, by type of interaction

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Release date

September 2023

Region

Worldwide

Survey time period

2023

Special properties

316,394 Instagram accounts, 1,068,716 Instagram reels, 2,418,508 Instagram posts

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