Out-of-home (OOH) digital signage advertising market size in Japan 2021-2026

Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026

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Release date

December 2022



Survey time period

2021 to 2022

Special properties

total annual spending by advertisers on digital signage advertising media***

Supplementary notes

***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.

The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Outdoor encompasses large vision (which refers to large-scale video screens), amusement facilities, and other digital signage installed outdoor.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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