Japan: outdoor digital signage advertising market size 2026

The annual spending of advertisers on outdoor digital signage advertising in Japan was estimated at a value of 9.4 billion Japanese yen in 2022. The market size was expected to increase to 16.8 billion yen by 2026. Outdoor digital signage advertising, which is also referred to as out-of-home (OOH) digital signage advertising, makes use of advertising spaces such as large-scale video screens and amusement facilities. It is one of the segments of the digital signage advertising market.

Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen)

Characteristic	Annual spending in billion Japanese yen
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Release date

December 2022

More information

Region

Japan

Survey time period

2021 to 2022

Special properties

total annual spending by advertisers on digital signage advertising media***

Supplementary notes

*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.

The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Outdoor encompasses large vision (which refers to large-scale video screens), amusement facilities, and other digital signage installed outdoor.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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