Outdoor large-screen advertising market size in Japan 2022-2027
The annual spending of advertisers on outdoor large-screen advertising in Japan was estimated at 11.8 billion Japanese yen in 2023. The market size was expected to increase to 22.5 billion yen by 2027. Outdoor large-screen advertising makes use of large-scale video screens and is part of outdoor digital signage advertising, which is also referred to as out-of-home (OOH) digital signage advertising.