Virtual fitting room usage interest among consumers in the U.S. 2022

Published by
Tugba Sabanoglu,
Jan 11, 2023
Around four in 10 consumers were likely to try fashion items such as clothes or shoes with an AR app in the United States, according to the findings of a survey conducted in 2022. Only a small share of consumers, three percent, said they have already tried this.

Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022

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Release date

September 2022

Region

United States

Survey time period

August 23-24, 2022

Number of respondents

1,116*

Supplementary notes

* Total sample for the survey.

The question was phrased as follows: "How likely, if at all, are you to use an augmented reality app, meaning an app that layers a digital image or information, over something in the physical world around you, to do any of the following: Try on clothes, shoes or accessories accurately without having to use a fitting room."

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