Virtual fitting room usage interest among consumers in the U.S. 2022

Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022

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Release date

September 2022


United States

Survey time period

August 23-24, 2022

Number of respondents


Supplementary notes

* Total sample for the survey.

The question was phrased as follows: "How likely, if at all, are you to use an augmented reality app, meaning an app that layers a digital image or information, over something in the physical world around you, to do any of the following: Try on clothes, shoes or accessories accurately without having to use a fitting room."

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