During a 2022 survey carried out in Denmark, 27 percent of responding consumers stated they often or always paid attention to taste samples or product demonstrations. Ads in streaming services garnered the least attention, named by only five percent of respondents. This might negatively impact the success of newly introduced ad-supported offers of streaming giants such as Netflix.
Ad types that grabbed the attention of consumers in Denmark as of September 2022
Characteristic
Share of respondents who often or always pay attention
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Mindshare. (September 23, 2022). Ad types that grabbed the attention of consumers in Denmark as of September 2022 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/
Mindshare. "Ad types that grabbed the attention of consumers in Denmark as of September 2022." Chart. September 23, 2022. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/
Mindshare. (2022). Ad types that grabbed the attention of consumers in Denmark as of September 2022. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/
Mindshare. "Ad Types That Grabbed The Attention of Consumers in Denmark as of September 2022." Statista, Statista Inc., 23 Sep 2022, https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/
Mindshare, Ad types that grabbed the attention of consumers in Denmark as of September 2022 Statista, https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/ (last visited September 15, 2024)
Ad types that grabbed the attention of consumers in Denmark as of September 2022 [Graph], Mindshare, September 23, 2022. [Online]. Available: https://www.statista.com/statistics/1357146/media-attention-grabbing-ads-denmark/
