Preferred sales channels among consumers during Black Friday in Belgium 2022

Published by
D. Tighe,
Dec 4, 2023
According to the results of a survey carried out between October and November 2022, over 40 percent of consumers in Belgium intended to do most of their Black Friday electronics and apparel shopping online. An even higher share of Belgians planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.

Sales channels consumers in Belgium planned to use most on Black Friday and Cyber Monday in 2022, by product category

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Sources

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Release date

November 2022

Region

Belgium

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.

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