Value per Instagram follower among creator economy companies 2022
In 2022, the affiliate marketing service Impact saw a value of approximately 10,437 U.S. dollars per Instagram follower. Blockchain-based platform BitClout ranked second with a value of approximately 6,866 U.S. dollars per Instagram follower, while content licensing and creators' platforms JellySmack saw a value of approximately 1,378 U.S. dollars per Instagram follower. Video and live streaming platform Caffeine saw a value of approximately 16.18 U.S. dollars.