In 2023, display (banner and video) advertising attracted the highest investment among various digital marketing types in Germany, with 6.7 billion euros. Search engine marketing ranked second, with 5.8 billion. The five types of marketing presented in the data set together attracted approximately 16 billion euros.
Digital marketing spending in Germany in 2023, by type
(in billion euros)
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DHL Group. (July 2, 2024). Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed
DHL Group. "Digital marketing spending in Germany in 2023, by type (in billion euros)." Chart. July 2, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed
DHL Group. (2024). Digital marketing spending in Germany in 2023, by type (in billion euros). Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed
DHL Group. "Digital Marketing Spending in Germany in 2023, by Type (in Billion Euros)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed
DHL Group, Digital marketing spending in Germany in 2023, by type (in billion euros) Statista, https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed (last visited February 09, 2025)
Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph], DHL Group, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/?__sso_cookie_checker=failed