digital ad spending per capita in Europe, with 481 euros.
In Germany, digital advertising spending per capita stood at 146 euros in 2021, up from 122 euros a year earlier. The United Kingdom reported the highest 2021 Digital advertising spending per capita in Germany in 2020 and 2021 (in euros)
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Statistics on Digital advertising in Germany
Overview
8
- Premium Statistic Online advertising expenditure in Germany 2006-2021
- Premium Statistic Digital ad spend in Europe 2021, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2021
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Digital share of ad spend in Germany 2020-2021
- Premium Statistic Digital ad spend per capita in Germany 2020-2021
- Premium Statistic Necessity of using new digital media in advertising worldwide 2022, by country
- Premium Statistic Opinions on digital ad market growth in Germany for 2023
Formats
7
- Premium Statistic Digital marketing spend in Germany 2021, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2022
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Search ad spend in Germany 2020-2021
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Digital audio ad spending in Germany 2018-2022
- Premium Statistic Podcast ad spend in Germany 2019-2022
Desktop & mobile
4
Programmatic
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic RTB transfers of German consumer data 2021, by company
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2022
Consumer insights
5
- Premium Statistic Attitudes towards online advertising in Germany 2022
- Premium Statistic Share of internet users that clicked on online ads in Germany 2021
- Premium Statistic Online ad effectiveness in Germany 2021
- Premium Statistic Effectiveness of online ad targeting in Germany 2021
- Premium Statistic Role of sponsored ads in brand & product discovery in Germany 2021
Further related statistics
21
- Distribution of e-commerce digital advertising expenditure in India 2022, by format
- Share of pharmaceutical digital advertising expenditure in India 2022, by format
- Share of auto industry digital advertising expenditure in India 2022, by format
- Digital advertising spending worldwide 2021-2026
- Reach of the leading digital advertising marketers in Germany December 2023
- Spending on digital advertising in South Korea 2022, by advertising format
- Companies measuring digital advertising CO₂e in Europe 2022
- Leading sustainability challenges in digital advertising in Europe 2022
- Leading digital advertising industry challenges in Europe 2022
- Leading methods to drive CO₂e reduction in digital advertising in Europe 2022
- Leading sustainability aspects in digital advertising in Europe 2022
- Digital advertising spending in the United Kingdom (UK) 2008-2021
- Digital advertising expenditure in Ukraine 2011-2022
- Digital ad spend per capita in Europe 2020-2021
- Digital advertising spending in Turkey Q1 2022, by category
- Leading digital advertising concerns of marketers in Europe 2022
- Change in digital advertising spending in Czechia 2016-2022
- Digital advertising growth rate in Turkey 2014-2021
- Digital advertising expenditure in Turkey 2007-2021, by type
- Digital advertising spending in Turkey Q1 2022, by type and device
- Distribution of FMCG digital advertising expenditure India 2022, by format
Further Content: You might find this interesting as well
IAB Europe (@IABEurope). (June 1, 2022). Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital advertising spending per capita in Germany in 2020 and 2021 (in euros)." Chart. June 1, 2022. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). (2022). Digital advertising spending per capita in Germany in 2020 and 2021 (in euros). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital Advertising Spending per Capita in Germany in 2020 and 2021 (in Euros)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope), Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) Statista, https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/ (last visited March 23, 2023)
Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) [Graph], IAB Europe (@IABEurope), June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/