In 2023, out of the total of 13.42 billion euros invested in digital advertising in Germany, more than 6.3 billion were spent on search advertising. This constitutes an increase of 12 percent on the figure of 5.63 billion reported a year earlier.
Search advertising spending in Germany from 2020 to 2023
(in billion euros)
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IAB Europe. (June 12, 2024). Search advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed
IAB Europe. "Search advertising spending in Germany from 2020 to 2023 (in billion euros)." Chart. June 12, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed
IAB Europe. (2024). Search advertising spending in Germany from 2020 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed
IAB Europe. "Search Advertising Spending in Germany from 2020 to 2023 (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed
IAB Europe, Search advertising spending in Germany from 2020 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed (last visited February 18, 2025)
Search advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1358096/germany-search-ad-spend/?__sso_cookie_checker=failed