Most important CRM tools used in Peru 2022, by provider

Published by
Alexandra Borgeaud,
Mar 31, 2023
In 2022, the most used Customer Relationship Management tool in Peru was the one provided by Salesforce. At the same time, five percent of respondents stated that their company used CRM tools provided by Oracle.

Use and management of main Customer Relationship Management (CRM) tools in Peru in 2022, by provider**

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Release date

December 2022

Region

Peru

Survey time period

August 16 to September 16, 2022

Number of respondents

107*

Special properties

Directors, managers, strategists and other executives from the Commercial and Marketing sector

Supplementary notes

* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.

** Only 60 percent of total surveyed respondents stated that their company used a CRM platform.

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