Change in social media trust level U.S. by platform 2022

In 2022, the level of trust in social media platforms in the United States declined across all the observed platforms. Instagram saw the most significant decline in the index score, -5.9. LinkedIn and Reddit followed, with the trust index score showing a -5.8 and -5.7 decline. YouTube saw the lowest drop in trust level among the mentioned platforms, -2.8.

Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform

Characteristic	Year over year change
Instagram	-5.9
LinkedIn	-5.8
Reddit	-5.7
Facebook	-5.1
Twitter	-4.8
Snapchat	-4.4
TikTok	-3.8
Pinterest	-3.4
YouTube	-2.8

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Release date

September 2022

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Region

United States

Survey time period

2021 and 2022

Supplementary notes

The source adds the following information: "a social platform's total score is calculated from weighted scores for each of the five pillars in the benchmark:
Security, Community, Legitimacy, Ad experience, Ad relevance.

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