Online ad effectiveness in Germany 2021

Published by
Michele Majidi,
Nov 27, 2023
During a November 2021 survey carried out in Germany, 64 percent of respondents from Generation Z and Generation Y (also known as millennials) stated they occasionally or regularly bought products recommended to them in online ads. For Generation X, the share stood at 56 percent while for Baby Boomers and the Silent Generation it stood at 31 percent.

Share of internet users that bought products recommended to them in online advertising in Germany as of November 2021, by generation

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Release date

February 2022

Region

Germany

Survey time period

November 2021

Number of respondents

1,011 respondents

Age group

18 years and older

Special properties

among consumers who use the internet at least once a month

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