Problems related to CRM software in Peru 2022

Published by Statista Research Department, Mar 31, 2023
The main problem encountered with Customer Relationship Management (CRM) software by Peruvian companies was that the tool was not used transversally throughout all company areas. At the same time, 32 percent of respondents stated that their company lacked qualified employees to manage CRM in 2022.

Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022

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Release date

December 2022

Region

Peru

Survey time period

August 16 to September 16, 2022

Number of respondents

107*

Special properties

Directors, managers, strategists and other executives from the Commercial and Marketing sector

Supplementary notes

* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.

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