Awareness of ad-supported plans of SVOD services among users Japan 2022

Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022

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Release date

December 2022



Survey time period

November 5 to 9, 2022

Number of respondents

7,489 respondents

Age group

15-69 years

Special properties

among respondents who were using SVOD services

Method of interview

Online survey

Supplementary notes

Survey respondents were given an overview of the "ad-supported plan" before answering the survey. Ad-supported plans were explained as the following:
Plans that are less expensive compared to those plans without ads but require viewing of ads before or during content viewing.
It was furthermore explained that the question was not about the advertising plan of a specific service, but that the introduction was considered generally for subscription-based video distribution services.

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