Uses for retail media according to advertisers in Europe 2022

Published by Statista Research Department, Dec 7, 2023
During a 2022 survey carried out among advertisers in Europe, nearly 58 percent of respondents stated they used retail media for both onsite and offsite media buying. The second most popular use was brand and product development, e.g. via consumer insights, named by 54 percent of responding advertisers.

Uses for retail media according to advertisers in Europe as of September 2022

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Sources

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Release date

October 2022

Region

Europe

Survey time period

July to September 2022

Number of respondents

21 respondents

Special properties

among advertisers (71 percent FMCGs and 29 percent other sectors)

Supplementary notes

Multiple answers were possible.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

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