Premium video viewership share in Japan 2022, by content category

Published by Statista Research Department, Jun 4, 2023
Japanese anime accounted for 45 percent of the premium video viewership in Japan in 2022. Domestic anime and live-action programs made up 67 percent of the premium video consumption during that year. Premium video viewership included consumption measured for the categories subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), and freemium.

Share of premium video viewership in Japan in 2022, by content category

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Release date

February 2023

Region

Japan

Survey time period

2022

Special properties

real consumption of 25,000 online users on all android and iOS devices; measured platforms include Amazon Prime Video, Disney+, Hulu Japan, Netflix, TVer, and U-Next; categories included subscription video-on-demand (SVOD), ad-supported video-on-demand (AVOD), and freemium

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Market size

4

Viewing time

4

Netflix

4

Other services

4

Devices

7

Digital infrastructure

4

Forecasts

3

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