Use of retail media in Europe 2022

Published by Statista Research Department, Feb 26, 2024
During a 2022 survey carried out in Europe, 92 percent of responding advertisers and 74 percent of responding agencies said they were currently partnering with retailers to advertise to or to reach consumers. European digital retail media market was estimated at 9.7 billion euros in 2022.

Use of retail media to advertise or to reach consumers in Europe as of 4th quarter 2022, by stakeholder

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Release date

December 2022

Region

Europe

Survey time period

Q4 2022

Number of respondents

>800

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