Important digital transformation topics among accommodation businesses in Europe 2023

Published by Statista Research Department, Mar 27, 2024

As of May 2023, the most important digital transformation topic in Europe among accommodation businesses was social media marketing, with 36 percent of respondents stating so. The second most important topic was accommodation websites.

Most important digital transformation topics among accommodation businesses in Europe as of May 2023

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Europe

Survey time period

March 28th to May 15th, 2023

Number of respondents

1,040 executives and managers from the European travel accommodation sector*

Method of interview

Telephone interview

Supplementary notes

* 80 respondents were interviewed from each country and region which included Austria, France, Germany, Greece, Italy, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, Spain, as well as 200 respondents each from the Netherlands and the rest of Europe (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, Croatia).

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