UK direct-to-consumer wine sales volume share 2019-2021, by channel

Published by Jan Conway, Feb 1, 2024
Online sales of wine in the United Kingdom as a share of total wine sales grew in 2020 with the start of the COVID-19 pandemic. As restrictions eased in 2021 online sales declined to 19 percent of all sales. In the same year, cellar door sales (winery sales) grew to 38 percent of all sales. Combined, direct-to-consumer sales increased from 50 percent of all UK wine sales in 2020 to 57 percent in 2021.

Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel

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Release date

January 2023

Region

United Kingdom

Survey time period

2021

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