In 2023, digital retail media advertising spending in France stood at 1.11 billion euros, out of which 350 million or 32 percent was invested in display ads and 761 million or 68 percent in search ads. A year earlier, the split was 37 percent to 63 percent, respectively.
Digital retail media advertising spending in France from 2019 to 2023, by format
(in million euros)
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SRI - Les Régies Internet. (February 6, 2024). Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed
SRI - Les Régies Internet. "Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros)." Chart. February 6, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed
SRI - Les Régies Internet. (2024). Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed
SRI - Les Régies Internet. "Digital Retail Media Advertising Spending in France from 2019 to 2023, by Format (in Million Euros)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed
SRI - Les Régies Internet, Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros) Statista, https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed (last visited February 18, 2025)
Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros) [Graph], SRI - Les Régies Internet, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1359005/retail-media-ad-spend-format-france/?__sso_cookie_checker=failed