A forecast from 2022 showed that the launch of an ad-supported tier would drive Netflix's revenue growth by two billion U.S. dollars in 2023 and three billion U.S. dollars in 2027. However, the ad-free subscription revenue was projected to be lower in 2027 with Netflix having an ad-supported tier than without as ad-free subscribers were expected to switch to the ad-funded plan.
Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027
(in billion U.S. dollars)
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Ampere Analysis. (August 25, 2022). Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/
Ampere Analysis. "Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars)." Chart. August 25, 2022. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/
Ampere Analysis. (2022). Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/
Ampere Analysis. "Annual Revenue of Netflix before and after Ad-supported Tier Launch in 2023 and 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/
Ampere Analysis, Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/ (last visited November 13, 2024)
Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars) [Graph], Ampere Analysis, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/1359038/netflix-revenue-ad-tier/