A survey conducted in November 2022 found that younger generations in the United States were less likely to watch cable television on a daily basis than older generations. In fact, 40 percent of baby boomers, born between 1946 and 1964, used cable TV daily, while only a quarter of surveyed millenials, born between 1981 and 1996, and 17 percent from Generation Z, born between 1997 and 2012, stated to do so. All in all, the share of respondents, who stated to not have watched cable TV at all in the month prior to the survey, was at least 50 percent within all generations.
Frequency of watching cable television in the United States in 2022, by generation
Characteristic
Gen Z
Millenials
Gen X
Baby boomers
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (November 2, 2022). Frequency of watching cable television in the United States in 2022, by generation [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/
Morning Consult. "Frequency of watching cable television in the United States in 2022, by generation." Chart. November 2, 2022. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching cable television in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Cable Television in The United States in 2022, by Generation." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/
Morning Consult, Frequency of watching cable television in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/ (last visited September 18, 2024)
Frequency of watching cable television in the United States in 2022, by generation [Graph], Morning Consult, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1359075/use-cable-tv-frequency-united-states-generation/
