Frequency of using cable TV in the U.S. 2022, by generation
A survey conducted in November 2022 found that younger generations in the United States were less likely to watch cable television on a daily basis than older generations. In fact, 40 percent of baby boomers, born between 1946 and 1964, used cable TV daily, while only a quarter of surveyed millenials, born between 1981 and 1996, and 17 percent from Generation Z, born between 1997 and 2012, stated to do so. All in all, the share of respondents, who stated to not have watched cable TV at all in the month prior to the survey, was at least 50 percent within all generations.
