According to a study published in November 2022, women were more likely to use ad-supported video-on-demand tiers than men in the United States, with 53.4 percent of ad-funded users being women. Meanwhile, the share of female ad-free users amounted to 48.8 percent.
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender
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MediaPost. (November 1, 2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed
MediaPost. "Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender." Chart. November 1, 2022. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed
MediaPost. (2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed
MediaPost. "Distribution of Ad-free and Ad-supported Subscribers of Selected Hybrid Video-on-demand Services in The United States as of November 2022, by Gender." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed
MediaPost, Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender Statista, https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed (last visited January 24, 2025)
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender [Graph], MediaPost, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1359085/ad-supported-ad-free-video-streaming-us-by-gender/?__sso_cookie_checker=failed
