Japan: video-sharing viewing time of women per weekend day

The average time women in Japan spent on watching video-sharing services per weekend day was 41.1 minutes as of fiscal year 2021. The viewing time during non-working days decreased by four minutes compared to the previous year.

Average time women spent on watching video-sharing services per weekend day in Japan from fiscal year 2014 to 2021 (in minutes)

Characteristic	Average time in minutes
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Release date

August 2022

More information

Region

Japan

Survey time period

November 30 to December 6, 2021*

Number of respondents

741 respondents

Age group

13-69 years

Special properties

based on diary entries

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted from November to December 2021 as figures for fiscal year 2021. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.

Data prior to fiscal year 2020 come from previous reporting.

Sample size of earlier surveys:
FY 2014 n=745
FY 2015 n=744
FY 2016 n=744
FY 2017 n=743
FY 2018 n=743
FY 2019 n=742
FY 2020 n=741

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