Most influencers on Instagram across India fell under the nano influencer tier, grossing over one million in number. In comparison, there were up to 30,000 content creators that were grouped under the mega influencer or celebrity category. While more easily discoverable than the other tiers, this tier of influencers had a low engagement rate.
Number of influencers on Instagram across India in 2024, by tier
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kofluence. (April 11, 2024). Number of influencers on Instagram across India in 2024, by tier [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed
Kofluence. "Number of influencers on Instagram across India in 2024, by tier." Chart. April 11, 2024. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed
Kofluence. (2024). Number of influencers on Instagram across India in 2024, by tier. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed
Kofluence. "Number of Influencers on Instagram across India in 2024, by Tier." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed
Kofluence, Number of influencers on Instagram across India in 2024, by tier Statista, https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed (last visited February 15, 2025)
Number of influencers on Instagram across India in 2024, by tier [Graph], Kofluence, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/?__sso_cookie_checker=failed