Breakdown of virtual anchor followers in China 2022, by monthly income

Published by
Lai Lin Thomala,
Jan 19, 2023
According to a survey conducted in China in September 2022, among users who regularly watched videos or livestreams hosted by virtual presenters, almost 38 percent of respondents earned a monthly salary between 5,001 to 8,000 yuan. Collectively, more than 80 percent of users were with a monthly income of more than 5,000 yuan.

Distribution of users who regularly watched virtual hosts' livestreams in China in 2022, by monthly income

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Release date

October 2022

Region

China

Survey time period

September 2022

Number of respondents

563 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals about 0.14 U.S. dollars and 0.14 Euros (as of January 2023).

The monthly income refers to pre-tax income.

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