A survey conducted across India in 2022 revealed that influencers had a strong hold on their audience's purchase-related decision making, with 59 percent of respondents reporting that they were more likely to try a product that was recommended by their favorite influencer. This was followed by 52 percent of respondents admitting that they made purchases based on recommendations made by influencers.
Impact of influencers on consumer behavior in India as of 2022
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Kantar, & Inca. (October 12, 2022). Impact of influencers on consumer behavior in India as of 2022 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed
Kantar, und Inca. "Impact of influencers on consumer behavior in India as of 2022." Chart. October 12, 2022. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed
Kantar, Inca. (2022). Impact of influencers on consumer behavior in India as of 2022. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed
Kantar, and Inca. "Impact of Influencers on Consumer Behavior in India as of 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed
Kantar & Inca, Impact of influencers on consumer behavior in India as of 2022 Statista, https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed (last visited January 20, 2025)
Impact of influencers on consumer behavior in India as of 2022 [Graph], Kantar, & Inca, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/?__sso_cookie_checker=failed
