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Anti-ad viewers preferring to watch ads than pay for ad-free services U.S. 2022

Published by Michele Majidi, Jan 23, 2023
According to a survey conducted among TV viewers in the United States in November 2022, 26 percent of respondents who stated they could not tolerate ads said they would rather watch ads if it meant they would save four or five U.S. dollars per month. Conversely, 74 percent of respondents said they would rather avoid ads.

Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022

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Source

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In cooperation with
Hub Entertainment Research
Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

480*

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week and cancelled an ad-supported TV service in past 6 months; respondents stating they can't tolerate ads

Supplementary notes

* Statista calculated the number of respondents based on the source's data.

The source does not specify the type of the survey.

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Statistics on " Ad-supported video-on-demand market in the United States "

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Statistics on Ad-supported video-on-demand market in the United States

Overview

6

Advertising

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Platforms

8

Consumer behavior

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Topics

Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo-on-demand in Sweden
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