Customer willingness to pay more for a great CX in the U.S. & Western Europe 2021
During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, approximately 46 percent of responding adults said they either stood neutral or disagreed with the idea of paying more for a great customer experience (CX). Around 37 percent of the interviewees agreed with the statement, while 17 percent stated they strongly agreed with it. About seven out of ten consumers said their interactions with companies met their expectations.
