Trust in news brands in Australia 2022, by news sources

Published by
Christopher Hughes,
Jan 17, 2023
In 2022, ABC News had the highest brand trust score in Australia with a share of 66 percent of respondents. Among other news sources across the country, the public broadcasters like SBS News and Regional or local newspaper had gained more brand trust score compared to other news sources such as Herald Sun.

Brand trust scores in Australia in 2022, by news sources

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Release date

June 2022

Region

Australia

Survey time period

2022

Supplementary notes

Those that haven’t heard of each brand were excluded. Only the mentioned brands were included in the survey so should not be treated as a list of the most trusted brands
Trust = percent scored 6–10 on 10-point scale, Don’t trust = 0–4, Neither = 5.
Figures have been rounded.

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Overview

5

Advertising

4

Viewership

4

Consumption

5

Trust and credibility

5

News coverage

4

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Topics

TV news in the U.S.Cable TV in the United StatesNews in the United StatesFake news in the U.S.
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