Types of retail media network (RMN) ad tactics used in the U.S. 2022

Published by Statista Research Department, Apr 12, 2024
During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 91 percent of respondents used online retail media ads. Nearly three quarters used offsite display retail media ads. In-store digital out-of-home (DOOH) had the lowest usage rate, named by 46 percent of advertisers.

Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022

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Release date

November 2022

Region

United States

Survey time period

October 18 to November 7, 2022

Number of respondents

56 respondents

Special properties

among ad investment decision makers currently investing in retail media networks at brands, agencies, and other related entities

Method of interview

Email survey

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Digital retail media advertising in the United StatesCPG industry advertising in the U.S.Retail industry advertising in the United StatesDigital advertising in the U.S.U.S. Retail Brands
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