In September 2022, social media users in the United States generated two billion likes and interactions on Instagram Reels. In comparison, TikTok generated approximately one billion likes in the examined period. Content posted on YouTube's own short-video feature - YouTube Shorts - generated 29 million likes in the examined period.
Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
comScore. (December 21, 2022). Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed
comScore. "Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions)." Chart. December 21, 2022. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed
comScore. (2022). Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed
comScore. "Number of Likes and Interaction Generated on Short Video Platforms from Social Media Users in The United States in September 2022 (in Millions)." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed
comScore, Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) Statista, https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed (last visited January 21, 2025)
Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) [Graph], comScore, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1359917/us-social-video-engagement/?__sso_cookie_checker=failed
