Share of influencers in Indonesia 2022, by follower volume

Published by Hanadian Nurhayati-Wolff, Jan 17, 2023
According to a survey on influencer marketing conducted in Indonesia, micro-influencers were the leading group of influencers in Indonesia, with a share of approximately 41 percent as of October 2022. Meanwhile, top stars only accounted for just over four percent of total influencers in the country. Influencers within this group had the highest number of followers with at least one million followers each.

Share of influencers in Indonesia as of October 2022, by follower volume

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Source

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Release date

October 2022

Region

Indonesia

Survey time period

October 2022

Method of interview

Online survey

Supplementary notes

The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.

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