Global content creators followed on social media 2022, by region
As of November 2022, 27 percent of social media users reported following content creators covering creating content on food. In the United Arab Emirates, the number of respondents following food content creators rose to 42 percent of social media users. In Europe, 15 percent of respondents reported following creators posting travel content on social media, while in the Asia-Pacific region, 26 percent of respondents reported following tech content creators.
