According to a survey of 2022, 73 percent of respondents answered that the digital display (static) on mobile was the most popular advertising format. It was used by those who had an intention to measure ad attention for campaigns in the next 12 months in Australia. The source revealed that ad attention measurement is mostly being seen as a way to gain insight for media planning decisions or changes.
Advertising formats where ad attention is intended to be measured in Australia in 2022
Advertising professionals who influence advertising decisions
Supplementary notes
Question: For what types of advertising do you or your clients intend to measure attention in the next 12 months?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (October 5, 2022). Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed
IAB Australia. "Advertising formats where ad attention is intended to be measured in Australia in 2022." Chart. October 5, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed
IAB Australia. (2022). Advertising formats where ad attention is intended to be measured in Australia in 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed
IAB Australia. "Advertising Formats Where Ad Attention Is Intended to Be Measured in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed
IAB Australia, Advertising formats where ad attention is intended to be measured in Australia in 2022 Statista, https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed (last visited February 16, 2025)
Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/?__sso_cookie_checker=failed
