Australia: actions from ad attention measures 2022

According to a survey of 2022, 63 percent of respondents answered that the media planning decisions or changes was the most significant action based on insights from ad attention measurement in Australia. The source revealed that the digital display (static) on mobile was the most popular advertising format to measure ad attention for campaigns.

Actions taken based on insights from ad attention measurement in Australia in 2022

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Release date

October 2022

More information

Region

Australia

Survey time period

2022

Number of respondents

180 respondents

Special properties

Advertising professionals who influence advertising decisions

Supplementary notes

Question: What actions have you or your clients taken based on the data and insight provided by attention measurement?
Respondents work in brands/advertisers, media or creative agencies, media owners, intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.

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