Reasons clothing companies increased product line size in 2022

Reasons size and breadth of product lines has increased at fashion companies compared to two years ago, as of 2022

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Release date

October 2022

Region

Worldwide

Survey time period

July 13 to September 9, 2022

Number of respondents

432 respondents

Special properties

Apparel, footwear, and accessories executives at companies with an increased product line compared to two years before.

Supplementary notes

The breakdown of respondents is as follows:

21 percent C-suite, 30 percent management, 32 percent top management.
12 percent wholesalers, 16 percent brands, 17 percent factories/manufacturers, 17 percent retailers (of which 34 percent were specialty stores, 27 percent department stores, 22 percent DTC or pure-play retailers.)
22 percent had apparel as their company’s primary product category, 20 percent footwear, 18 percent accessories, with the balance in fabrics, trims and fibers.
61 percent had gross sales or revenue of less than 500 million U.S. dollars, 22 percent 500 million to two billion dollars and nine percent two billion dollars or more.
The source does not provide a geographical breakdown of respondents.

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