A survey from December 2022 found that Gen Z consumers in the U.S. spent more time watching online video than older age groups, with an average of 13.1 hours compared to 8.5 hours. Meanwhile, viewers aged 35 years and older spent more time with traditional TV than the younger age group.
Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group
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Hub Entertainment Research. (December 30, 2022). Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed
Hub Entertainment Research. "Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group." Chart. December 30, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed
Hub Entertainment Research. (2022). Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed
Hub Entertainment Research. "Average Weekly Hours Spent Watching Online Video and Tv in The United States as of December 2022, by Age Group." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed
Hub Entertainment Research, Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group Statista, https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed (last visited February 09, 2025)
Average weekly hours spent watching online video and TV in the United States as of December 2022, by age group [Graph], Hub Entertainment Research, December 30, 2022. [Online]. Available: https://www.statista.com/statistics/1361115/hours-spent-weekly-watching-online-video-tv-us-by-age/?__sso_cookie_checker=failed