Share of people doing holiday shopping Indonesia 2023, by age

Published by Hanadian Nurhayati-Wolff, Dec 11, 2023
According to a survey on shopping behavior conducted by Rakuten Insight in November 2023, 67 percent of Indonesian respondents aged between 25 and 34 years stated that they shopped or intended to shop during the holiday sales of the year. In comparison, 25 percent of respondents aged between 16 and 24 years indicated that they had not done so this year.

Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age

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Release date

December 2023

Region

Indonesia

Survey time period

November 9 to 30, 2023

Number of respondents

10,618 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)."

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