Share of people doing holiday shopping Indonesia 2022, by age

Published by Hanadian Nurhayati-Wolff, Jan 27, 2023
According to a survey on shopping behavior conducted by Rakuten Insight in November 2022, 67 percent of Indonesian respondents aged between 25 and 34 years stated that they shopped or intended to shop during the holiday sales of the year. In comparison, 23 percent of respondents aged between 16 and 24 years indicated that they had not done so this year.

Share of consumers participating in holiday shopping in Indonesia as of November 2022, by age

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Release date

December 2022

Region

Indonesia

Survey time period

November 11 to 30, 2022

Number of respondents

13,439 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)."

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Sales events

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Spending behavior

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